In 2007, the Borough of Kutztown decided to highlight the telecommunications division of Hometown Utilicom by giving it a new name and identity. I wanted to highlight the local connection and fiber-optic system in this logo, and used the image of a house as both a tie-in to Hometown Utilicom as well as further the idea of local service. The logo is used on all materials, including the website, brochures, billing inserts and other advertisements, promotional items, vehicles, etc.
The goals of the website were to showcase new services and promotions for potential customers while keeping current subscribers updated with service updates and notifications.
Programs: Adobe Dreamweaver and Photoshop